Marketing & Education Commission President Jonathan Kendall announcing the launch of ‘People Our Greatest Asset,” the latest CIBJO guide, which looks at building a winning team of employees in the jewellery business.
November 6, 2017
Meeting at the 2017 CIBJO Congress in Bangkok, CIBJO’s Marketing & Education Commission has released its latest industry guide. Authored by the commission’s President, Jonathan Kendall, the 60-page book is called “People Our Greatest Asset,” and it focuses on how to build and retain a winning team of employees in the jewellery industry.
“This is a staff motivation and retention guide for jewellers,” said Mr. Kendall. “Working together in harmony is best for retail jewellers, but also for every other organisation in the industry,” he stated.
The publication contains self-contained guides and templates for application to businesses, as well as insights from industry figures from around the world. It will shortly be made available for downloading on the CIBJO website.
Mr. Kendall started his presentation with the “Green Initiative,” in which he said a range of organisations had become involved, and expressed his hope that more would do so. Mr Kendall showed a movie by Future-Fit, a non-profit organisation working with businesses on green initiatives on transforming business. By 2050 it is predicted that there will be more plastic in the sea than fish, it stated. Business needs to step up. We must rethink how we do business, expand our horizons and stop the disruptive changes taking place.
Mr. Kendall said he wants to spread CIBJO’s greenhouse gas measurement and offsetting programme, which was launched in 2014, across the whole jewellery pipeline. “The world is changing so quickly. “We are poisoning ourselves. I would like to encourage more organisations associated with CIBJO to sign up,” he said.
Environmental consultant Moya McKeown of Carbon-Expert said the main purpose of the programme is to help firms understand their environmental impact and secure the long-term future of firms in the jewellery sector.
She said that companies could fairly easily measure their carbon footprint by looking at their operations overall. This includes the amount of electricity used in their buildings, fuel used by company cars and distribution vehicles, and in other operations in the supply chain.
She suggested taking a 12-month period in line with the firm’s financial year, in order to start the process of becoming carbon neutral. After calculating the carbon footprint, firms can achieve carbon neutrality by retiring carbon credits that they have purchased from authorised projects.
Meanwhile, Mr. Kendall quoted figures showing that 13 percent more people will buy from firms committed to social responsibility values, while packaging that is environmentally friendly will also attract customers. “We must take action and rely on ourselves, and not rely on others. We all want change, but there are always barriers in the way. You have to overcome them to make a difference,” he said.