CSR Course for the Jewellery Professional2017-12-07T11:55:54+00:00

WJCEF (World Jewellery Confederation Education Foundation), the educational arm of CIBJO, the World Jewellery Confederation, is pleased to offer a six-lesson course on Corporate Social Responsibility (CSR) for Jewellery Professionals, in association with Branded Trust Education.

The online course has been devised by a team of world-recognized experts specifically for members of the jewellery, diamond, coloured gemstone, pearl, coral  and precious metals industries, working at all points along the supply chain.

Upon successful completion of the course, students will receive a Certificate of Accreditation (Level 1), issued by WJCEF. It will attest to the fact that they have completed the course and its requirements, achieving a high level of proficiency, skill and knowledge of CSR and sustainability, as they relate to the jewellery sector.

Course Objectives

The objectives of this course are to provide jewellery industry professionals with a practical knowledge of critical aspects of CSR relating to the jewellery industry. The course uses interesting new approaches and frameworks to help make this wide-ranging topic accessible, manageable and relevant.

The course provides a clear understanding of key terms and concepts, and insight into the terms and terminologies that need to applied by jewellery professionals, enabling companies and the industry to achieve the aims and benefits of CSR more easily.

The course provides practical CSR solutions, strategies and approaches for jewellery professionals to apply in their businesses, by connecting better with customers, suppliers and stakeholders, and in so doing improve organizational performance.


Course Contents and Structure

The CSR for Jewellery Professionals course is divided into six online lessons. Subject-matter experts will guide the students in each lesson to a better understanding of the concepts presented.

Each lesson includes:

  • A video lecture of approximately 15 minutes in length.
  • Downloadable readings that provide further clarification and information on the topics covered in the specific lesson, with the student compiling a short book on CSR by the end of the course.
  • Links to other relevant readings and websites for further reference.
  • Lesson Tests to help reinforce a deeper understanding of key terms and concepts.



Lesson 1: Practical Definitions of CSR

Presented by Professor Michael Segun, Director of CSR Studies at the University of Central Queensland, Australia.

Professor Segun lays out the broad CSR landscape and divides it into its different dimensions: ethical, fair, sustainable and green. This framework helps you to place CSR issues and problems in their relevant space and determine which are most relevant to you and your business.

Lesson 2: Major CSR Issues Affecting the Jewellery Industry

Presented by Professor Benedict Sheehy, Professor of Law at the University of Canberra, Australia. Professor Sheehy is a widely published expert in corporate governance and CSR.

In this lesson, Professor Sheehy builds on Lesson 1 by identifying and explaining the critical issues that have had an impact on consumer perceptions. He explains how the jewellery and gemstone industries, international organisations and national governments have responded to these issues with formal and informal rule systems.

Lesson 3: The Business Case for CSR

Presented by Mr. Marcel Kreis, former Chairman and Managing Director, Private Banking, Credit Suisse Asia-Pacific, current Chairman of the Myer Family Company and CEO and Managing Director of Branded Trust Assurance Systems.

Mr. Kreis discusses the commercial challenges all businesses face and explains how an understanding of CSR provides a framework for developing competitive strategies. Building upon the challenges identified in previous lessons, Mr. Kreis sets out how these challenges can be turned into strategic opportunities that can improve business performance on both the revenue and cost sides of a business.

Lesson 4: Tools and Approaches for Implementing CSR

Lecture 4 is presented by Mr. Miguel Popopa Guerrero, Environmental and Sustainability Engineer, recently with the Mexican Chamber of Industry and now with Branded Trust.

Mr Popoca Guerrero describes the different tools and supporting software packages that are available to companies of all sizes interested in implementing CSR frameworks and strategies. This lesson focuses on the ways CSR and sustainability management strategies can be operationalised. In doing so, Mr. Popoca Guerrero provides insights into how different tools are more appropriately used in different circumstances at different points in the jewellery supply-chain.

Lesson 5: Making ‘Green’ Claims and Consumer Protection Law

Presented by Dr. Donald Feaver,  former law professor and now the Chief Technology Officer of Branded Trust Assurance Systems. Dr. Feaver is an expert in international and transnational regulatory systems.

In this lesson Dr. Feaver discusses how businesses can ensure compliance, so that valid claims can be made, and so maximize returns on investment in CSR and sustainability programmes. This has particular relevance for companies wanting to legitimately promote their sustainability credentials.  He also discusses the dangers of making CSR and sustainability claims to customers that cannot be substantiated

Lesson 6: Professional CSR Accreditation

Presented by Ms. Maria Stradlund, a sustainability consultant from Stockholm, Sweden.

In the concluding lesson of the course, Ms Stradlund explains why education leading to accreditation is becoming a necessary step in a jewellery professional’s career development. A representative of a new generation of jewellery consumers that is sensitive to CSR and the sustainability issue, Ms Stradlund provides perspective on why CSR is important to a sector that is fast becoming the mainstay of the jewellery market.

Assessment and Certification

To qualify for the WJCEF Certificate of Accreditation, students are required to complete all six lessons, at the end of each they will provided a Lesson Test, and to write and submit a 3,000-word essay for grading. The essay topic will be provided upon completion of Lesson 6, and having received a passing grade on all Lesson Tests. The 3,000 word essay will be submitted online.

A total assessment score of greater than 60% is required before a student will be awarded the WJCEF Certificate of Recognition.


  • 6 Lesson Test @ 10% of total grade each = 60% of total grade
  • 1 Essay of 3,000 words = 40% of total grade


Cost of Course

U.S. $300 per student.