The Retailer’s Reference Guide is landmark in-store resource designed to assist jewellery retailers sell their products more effectively.
Developed by the Marketing and Education Commission of CIBJO, it provides a comprehensive understanding of the fundamental elements of diamonds, gemstones, pearls and precious metals, including practical handouts, which can empower shop floor staff with the information they need for customers. The Retailer’s Reference Guide can be ordered from the American Gem Trade Association (AGTA).
Click here to order the Printed Retailers' Reference Guide
Click here to review the Retailers' Reference Guide Online
The jewellery industry’s reputation with the public is largely based on its advertising. When selling luxury products, it is particularly critical that that jewellers build, not damage consumer confidence. Compiled by CIBJO’s Ethics Commission, the Basic Principles of Jewellery Advertising are intended to protect your business and benefit the industry as a whole by building trust. The principles contained in the guide are generally applicable in all jurisdictions.
Click here to download The Basic Principles of Jewellery Advertising.
Trust is particularly important in jewellery purchases because they are high-value items with strong emotional appeal for customers.
Produced by Marketing and Education Commission of CIBJO, Believe in Me: A Jewellery Retailer’s Guide to Consumer Trust looks at why consumer trust is fundamental to jewellery purchases today and discusses how the industry and, in particular, individual retailers can make a difference.
Click here to download A Jewellery Retailer’s Guide to Consumer Trust
Developed by the Marketing and Education Commission of CIBJO with the assistance of the Diamond Trading Company, the Retailer’s Guide to Marketing Diamond Jewellery provides as wealth of practical tools to drive diamond jewellery sales on the shop floor.
Click here to enter the Retailer’s Guide to Marketing Diamond Jewelry
Responsible Luxury is a report prepared by Jonathan Kendall, president of CIBJO’s Marketing and Education Commission, which was released during the Corporate Social Responsibility workshops organised by UNITAR and at the 2010 Expo in Shanghai.
The report argues that the global recession has forced luxury consumers to rethink the way they live and subsequently their values and beliefs are increasingly being reflected in purchasing decisions.
Click here to download Responsible Luxury
A two page, illustrated flyer prepared by CIBJO’s Colored Stone Commission, providing precise guidelines to the caratage, cut, colour and clarity of rubies, as well as information about gemstone modifications and value.
The flyer is valuable in-store resource for jewellery retailers.
Click here to download The Ruby Guide