THE BASIC PRINCIPLES OF JEWELLERY ADVERTISING

The jewellery industry’s reputation with the public is largely based on its advertising.  When selling luxury products, it is particularly critical that that jewellers build, not damage consumer confidence. Compiled by CIBJO’s Ethics Commission, the Basic Principles of Jewellery Advertising are intended to protect your business and benefit the industry as a whole by building trust. The principles contained in the guide are generally applicable in all jurisdictions. 

Click here to download The Basic Principles of Jewellery Advertising.

THE EMERALD GUIDE

A two page, illustrated flyer prepared by CIBJO’s Colored Stone Commission, providing precise guidelines to the caratage, cut, colour and clarity of emeralds, as well as information about gemstone modifications and value.

The flyer is valuable in-store resource for jewellery retailers.

Click here to download The Emerald Guide

THE RUBY GUIDE

A two page, illustrated flyer prepared by CIBJO’s Colored Stone Commission, providing precise guidelines to the caratage, cut, colour and clarity of rubies, as well as information about gemstone modifications and value.

The flyer is valuable in-store resource for jewellery retailers.

Click here to download The Ruby Guide 

THE SAPPHIRE GUIDE

A two page, illustrated flyer prepared by CIBJO’s Colored Stone Commission, providing precise guidelines to the caratage, cut, colour and clarity of sapphires, as well as information about gemstone modifications and value.

The flyer is valuable in-store resource for jewellery retailers.

Click here to download The Sapphire Guide 

RESPONSIBLE LUXURY

Responsible Luxury is a report prepared by Jonathan Kendall, president of CIBJO’s Marketing and Education Commission, which was released during the Corporate Social Responsibility workshops organised by UNITAR and at the 2010 Expo in Shanghai.

The report argues that the global recession has forced luxury consumers to rethink the way they live and subsequently their values and beliefs are increasingly being reflected in purchasing decisions.

Click here to download Responsible Luxury