Like the original, the new edition of the CIBJO Retailer’s Reference Guide was compiled, edited and produced by CIBJO’s Marketing and Education Commission, headed by Jonathan Kendall, working closely with the President of CIBJO’s Sector A, Roland Naftule. They collaborated with CIBJO’s other commissions, as well as with numerous industry experts. Among them were Robert Weldon, Director of the GIA Library, Jonathan Muyal, Orasa Weldon and other GIA staff members, who contributed text and images for the Gemstone chapter, which at 74 pages long is longest section of the Guide.
Using the website, users can access online the full CIBJO Retailer’s Reference Guide, or its six sections individually. Alternatively, they can download them onto their computers or mobile devices, so that the Guide can be referenced and displayed offline. The interactive PDF format allows for easy navigation through its sections and pages.
“The typical user are jewellery sales representatives, who interact directly with consumers in the store,” explained Jonathan Kendall. “Using a countertop computer or a tablet, they are immediately able to answer and elaborate on almost any question that the consumer may have about an item of jewellery, or the metals and gems of which it is comprised.”
“The Guide is beautifully designed, but it was never intended to be simply a coffee table book,” said Gaetano Cavalieri, CIBJO President. “It is first and foremost a sales tool, because it nurtures informed consumers, and informed consumers are confident consumers. We invite people to visit the new website, download the CIBJO Retailer’s Reference Guide at no cost, and then use it.”