The Retailer’s Reference Guide is landmark in-store resource designed to assist jewellery retailers sell their products more effectively.

Developed by the Marketing and Education Commission of CIBJO, it provides a comprehensive understanding of the fundamental elements of diamonds, gemstones, pearls and precious metals, including practical handouts, which can empower shop floor staff with the information they need for customers.

To download the pdf of the RRG please click on the button below.

The Retailer’s Reference Guide

A printed copy of he Retailer’s Reference Guide can be ordered for US$ 50 from the American Gem Trade Association (AGTA).

[Click here to order]